About · Pivot & Propel Co

The steady hand behind businesses that are anything but.

Pivot & Propel Co helps consultants, service-based businesses and purpose-driven organisations create clarity, structure and momentum.

From operations and projects to marketing, events and business improvement, we step into the busy, messy middle of business and help bring order to the things that keep getting pushed aside.

Lia Ursich
Lia · Pivot & Propel Co Founder
Meet Lia

Twenty years of helping businesses operate, grow and get things done.

I’ve spent more than 20 years supporting businesses across operations, administration, marketing, projects and events, working alongside consultants, service-based businesses, community organisations and growing teams throughout Australia.

Over the years, I’ve noticed the same challenge appearing time and time again.

Businesses don’t usually struggle because they lack expertise or opportunity. They struggle because the systems are disconnected, the workload keeps growing, and critical tasks stay trapped in someone’s head.

That’s where I come in.

I work behind the scenes to create structure, improve processes and provide practical support across operations, marketing, projects and administration. Whether it’s streamlining systems, coordinating projects, managing marketing activities or improving workflows, my role is simple: make your business easier to run.

The pattern I see

Growth should create opportunity, not chaos.

Businesses often reach a point where growth creates complexity.

Projects become harder to manage, marketing becomes inconsistent, systems stop keeping up and business owners find themselves spending more time coordinating work than delivering it.

01

Everything lives in someone’s head.

Processes aren’t documented and important knowledge can’t be handed over easily.

02

The systems no longer support the way the business operates.

Workflows become inefficient, inconsistent and frustrating.

03

The business becomes dependent on a small number of people.

Everything needs approval, answers or involvement from the same person.

04

Growth starts creating pressure instead of capacity.

The business is busier, but not necessarily operating better.

Our approach

Practical. Flexible. No overcomplication.

I don’t believe in over-servicing or making things more complex than they need to be. I step in where you need support most and work alongside you to keep things organised, moving and under control. Everything is tailored to your business and how you actually work.

That might look like…
→Operations & Business Improvement
→Project Management & Delivery
→Marketing & Visibility
→Events & Engagement
→Systems & Process Improvement
What makes this different

This isn’t junior support. And it’s not just ticking off tasks.

With 20+ years across operations, admin and marketing, you’re not hiring someone to follow instructions. You’re working with someone who takes ownership of the backend and just makes things run.

i.

Sees what’s not working

I understand how businesses actually run and spot the gaps quickly.

ii.

Steps in without hand-holding

You’re not managing me. I get moving without constant direction.

iii.

Keeps things moving

Fix it quickly, keep it consistent without adding to your plate.

iv.

Takes ownership

I don’t just “help out” I take the backend off your hands entirely.

Ready when you are

Ready to make things easier to run?

If you’re looking for practical support, stronger operations or someone who can help turn ideas into action, I’d love to hear more about your business.