OPERATIONS · PROJECTS · EVENTS · MARKETING

Out of your head. Into order.

Helping consultants, service-based businesses and purpose-driven organisations create clarity, structure and momentum.

From operational improvement and project delivery to marketing, events and business support, I help turn the things sitting on your to-do list into progress you can actually see.

Whether you’re feeling stretched, growing quickly or simply trying to stay on top of everything, I step in behind the scenes to create order, keep things moving and help your business run more effectively.

20+ years
100+ clients
Sound familiar?
Marketing keeps getting pushed back
Everything still comes through me
That project is overdue again
Processes only exist in my head
Growth feels harder than it should
Pivot & Propel steps in
Sorted & running
01 Operations & systems ✓ streamlined
02 Projects & delivery ✓ on track
03 Marketing & visibility ✓ happening consistently
04 Events & engagement ✓ delivered smoothly
Lia Ursich
Lia · Pivot & Propel Co Founder
Behind Pivot & Propel

Hi, I’m Lia. The calm behind the scenes.

Twenty years across operations, projects, events and admin and I keep seeing the same thing. It’s rarely ideas you’re short on. It’s the time, structure and follow-through to get everything actually done.

So I step in and bring order to the parts of your business living in your head, whether that’s the admin, a project, an event or your whole operation.

Things don’t just get planned, they get organised, delivered and kept moving.

How I can help

Operations, Marketing & Business Support That Gets Things Done

Whether you need operational improvement, project coordination, marketing support, event delivery or an extra pair of experienced hands behind the scenes, I provide practical support that creates capacity and keeps things moving.

01

Business Operations & Optimisation

Workflow clean-up, process documentation, CRM and backend structure that make your business run better.

02

Project Management & Support

Planning, coordination and delivery, so projects actually land on time and without the chaos.

03

Marketing & Visibility

Planning through to execution – social, content, email and brand support, so your marketing actually happens.

04

Event Development & Design

Concept, planning, coordination and on-the-day delivery and events that run smoothly and look the part.

05

Consultant Collaboration

Extra capacity behind the scenes, under your brand, coordination, research, reporting and delivery support.

06

Executive & Admin Support

Inbox, calendar, client coordination and day-to-day admin that is kept organised and under control.

Who I work with

Different businesses, the same quiet relief.

i.

Consultants & Advisory

You’re delivering for clients and juggling moving parts. I support delivery and keep everything organised, without slowing you down.

ii.

Service-Based Owners

Across clients, admin, marketing and ops, and it’s a lot. I take the pressure off your day-to-day so nothing gets missed.

iii.

Purpose-Driven Businesses

You care deeply about your impact, but the backend has fallen behind. I bring structure without overcomplicating how you work.

iv.

Operators & Growing Teams

Work’s coming in but the backend hasn’t kept up. It’s not more hours you need; it’s a better way of running things.

Why work with me

You could hire full-time. But do you need to?

Experienced, reliable support without the overhead, onboarding or long-term commitment. I step in where you need it most and keep things moving – no constant direction required.

01

20+ years, hitting the ground running. No brief needed for everything. I just get moving.

02

Strategic & Practical. You’re not managing me. I’m helping you stay on top of it all.

03

Flexible ways to work together. Ongoing, project or ad-hoc – whatever you actually need.

04

Trusted Partner. I work independently, communicate clearly and focus on creating outcomes rather than adding more work to your plate.

How it works

Simple to start. Easy to keep going.

01

Enquire

Tell me what’s going on and where things feel messy or overwhelming.

02

Scope & recommend

We work out what support actually makes sense, you’ll know exactly what’s included.

03

Get to work

I step in, get things organised, and keep everything moving behind the scenes.

FAQ

Questions, answered.

A few of the things people usually want to know before we start working together.

What kind of businesses do you work with?

Mostly consultants, advisory professionals and service-based business owners across Australia - plus purpose-driven and growing businesses whose backend hasn't kept up with the work coming in.

Do I need to know exactly what I want help with?

Not at all. If you just know things feel messy or overwhelming, that's enough to start. We'll have a chat, I'll scope what makes sense, and you'll get a clear recommendation.

How do we work together — ongoing or one-off?

Both. Some clients have ongoing monthly support (a retainer), others bring me in for a specific project or event, and some just need an ad-hoc hand. Whatever fits how you actually work.

Are you local to Perth?

Yes - I'm based in Perth and work remotely with clients right across Australia. Most things are handled online, so location is rarely an issue.

How quickly can you start?

It depends on current capacity, but I'll always be upfront about timing when we chat. Reach out and I'll let you know what's realistic.

Don’t take my word for it.

“In just a few weeks with Lia we’ve already seen remarkable results. She zeroed in on our challenges, built a clear plan, and kept us on track.”

Roads Accounting

“Within days we had a new brand direction, a modern, usable website and a solid marketing plan.”

D-Luxx Nails

“Lia has been the backbone of several projects. Efficient, strategic and genuinely invested.”

Engagement Consultant
Ready when you are

Let’s turn the mess into momentum.

If your business feels messy, reactive or harder than it should be, it’s time to fix it properly.